Like many of you, I was delighted to find an Amazon Kindle Fire sitting on my desk a few weeks ago, when it was first released. My delight was heightened by the fact that I hadn’t actually bought it. The Fire belonged to another Robert in frog’s New York studio, Robert Curtis, who was more than happy to unbox the product with me so that we could both get a sense of the quality of that crucial "first" user experience with the product. Lest there be any doubt as to whose Fire it was, the screen immediately displayed a personal message: "Hello Robert Curtis. Welcome to Kindle Fire" (even though it was not yet connected to our Wi-Fi network).
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