Although static graphics is obviously much easier to scan and therefore can be easily perceived, motion graphics brings dynamics and life into otherwise static content. Animation can help designers to convey a deeper meaning with the use of various video-techniques. It can also provide a better data visualization than the static graphics. How and where you use it in real-life situations is totally up to your talent and your abilities to express yourself.
Motion graphics are not only created using digital techniques; also traditional animation and special effects techniques are used. However, digital techniques help to minimize production costs and achieve nice results with less effort.
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Motion graphics are not only created using digital techniques; also traditional animation and special effects techniques are used. However, digital techniques help to minimize production costs and achieve nice results with less effort.
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