Clearleft MD Andy Budd is concerned that visual designers are having an identity crisis, feeling undervalued and wrongly convincing themselves to rebrand as UX designers. In an article for his blog, Budd argues that each area of design is important and that you don't need to become a UX designer in order to 'grow' or move to the next level.
Budd told .net that he wrote the article because he's over the past year seen an increasing number of designers calling themselves UX designers under various mistaken beliefs. "There's a lot of misunderstanding about what UX design actually is, being given by ill-informed articles and sound-bite conference talks that present a very light and fluffy version," he says.
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Budd told .net that he wrote the article because he's over the past year seen an increasing number of designers calling themselves UX designers under various mistaken beliefs. "There's a lot of misunderstanding about what UX design actually is, being given by ill-informed articles and sound-bite conference talks that present a very light and fluffy version," he says.
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