UX practitioners, both consultants and in house, sometimes conduct research. Be it usability testing or user research with a generative goal, research requires planning. To make sure product managers, developers, marketers and executives (let’s call them stakeholders) act on UX research results, planning must be crystal clear, collaborative, fast and digestible. Long plans or no plans don’t work for people. You must be able to boil a UX research plan down to one page. If you can’t or won’t, then you won’t get buy-in for the research and its results.
This article addresses one key aspect of planning UX research: the one-page plan document. Before we get to that, we’ll briefly discuss the benefits of research planning and identify the audience of a research planning document.
This article addresses one key aspect of planning UX research: the one-page plan document. Before we get to that, we’ll briefly discuss the benefits of research planning and identify the audience of a research planning document.
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