One of the most difficult (and arguably most important) metrics to accurately measure online is the actions of your users. Knowing how your readers move around online is paramount to increasing conversion rates, revenue and the overall success of your site. Over the years I’ve seen a number of heat mapping and conversion optimisation tools for attempting to measuring that sort of data, and even toyed with the beginnings of a solution for my own use.
With the exception of physical user testing web applications, a number of these tools concentrate on monitoring mouse movement, dump it in a database, and show it back to you overlayed on your site. Simples. Problem is though, that the majority only work as self hosted solutions, only providing access to the data for the owner of the site in question.
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With the exception of physical user testing web applications, a number of these tools concentrate on monitoring mouse movement, dump it in a database, and show it back to you overlayed on your site. Simples. Problem is though, that the majority only work as self hosted solutions, only providing access to the data for the owner of the site in question.
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