In the early 90’s, Jakob Nielsen declared in-person user research as state of the art. “User testing with real users is the most fundamental usability method and is in some sense irreplaceable, since it provides direct information about how people use computers [...]”.1 Sometimes in-person user research can be logistically impractical or cost prohibitive, so remote user research is often employed as an alternative. As well, companies that specialize in user research often combine both in-person and remote user research.
In-person user research has been around the longest, and is still widely used as a great way to gather feedback on websites, advertisements, or software. In-person research usually involves letting users perform tasks on a computer while asking them questions, observing their behaviors and body language, or having them think out loud. Additional hardware can be used, such as eye tracking devices.
view post...
In-person user research has been around the longest, and is still widely used as a great way to gather feedback on websites, advertisements, or software. In-person research usually involves letting users perform tasks on a computer while asking them questions, observing their behaviors and body language, or having them think out loud. Additional hardware can be used, such as eye tracking devices.
view post...
