Infinite scrolling is a new interface technique you’ll find popping up on various websites. It allows users to browse through content without clicking on pagination links. Instead, all users have to do is scroll to the bottom of the page and new content will automatically load on the current page. This not only cuts the clicking, but it also cuts the need to load new pages. This new and efficient way to browse content has many advantages. However, implementing this interface technique doesn’t come without its best practices. Here are a few best practices to follow to make sure that your infinite scrolling meets user expectations.
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