Mobile is a rapidly evolving medium, with a constantly expanding range of devices. As a result, designing for mobile sites can be particularly challenging — even more so given the need to keep your brand strong by maintaining cross-channel consistency.
This challenge is reflected in our recent study which showed that only 20% of the UK’s largest companies currently have mobile web sites. And of those that do, the majority are still struggling with site quality and usability issues.
One of main challenges businesses face when designing or developing content for mobile websites is that best practice standards for traditional (desktop) websites are not all directly applicable, because mobile devices differ from desktop computers in a number of significant ways.
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This challenge is reflected in our recent study which showed that only 20% of the UK’s largest companies currently have mobile web sites. And of those that do, the majority are still struggling with site quality and usability issues.
One of main challenges businesses face when designing or developing content for mobile websites is that best practice standards for traditional (desktop) websites are not all directly applicable, because mobile devices differ from desktop computers in a number of significant ways.
view post...
