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5 Reasons Universal Mobile Site Designs Don’t Work

There is a growing frustration among smartphone users. Every month, it seems, a company releases the next greatest smartphone. We have phones that are more powerful than laptops of a few years ago. Yet the mobile web experience overall hasn’t improved much in the last few years.

When you visit a blog from your smartphone, what you see is essentially an old-school blog — lots of text-based information with no frills. That might sound like a great idea, especially now that most mobile users are restricted by data usage caps. The stripped-down mobile design consumes hardly any data. But it also misses a huge point behind improving smartphones.

We want these powerful smartphones to, well, take advantage of their power. Yet when we see standard mobile websites, usually formed with a simple WordPress plugin, we get a glimpse of the old web. And who wants that?

Think that the ease and simplicity of a WordPress plugin for your mobile site outweighs the design benefits? Think again. Here are five reasons why the typical WordPress mobile site plugin ruins the smartphone browsing experience.

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