What is your first action as soon as you visit a website. You explore its graphics, user-interface elements, the logotype (branding) and the content is last. But have you ever thought what makes you remember the site except for the good (or bad) content the site has? Website’s logotype, and especially the graphic (if it has any). In this article we will try do discuss the importance of Characters or Mascots and how will they affect your website.
What represents your Brand?
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What represents your Brand?
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