UI Deploy

Curated, Short, Web UI Dev we Love.

Freshbooks’ Secret Sauce

Casey McKinnon: innovator, strategist, UX guru. At his current company, Freshbooks, they call him the Director of Product and Design, or, as he likes to say, “the Chief Idea Organizer.”

Casey and his team at Freshbooks exemplify a user-centric company. Focusing on customer relationships, they, learn about users’ needs, and use metrics to track even the smallest UX change – and we interviewed Casey to ask him about all this and more.

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