The present is almost mobile — as many as 85% of all American adults have cell phones and 45% of them have smartphones — and the future is certainly mobile. Thanks to iPhone, because soon after its release the trend of having a separate mobile website, based on the idea of creating a dedicated experience for on-the-go usage, found its birth.
Just when we thought we’ve got the ultimate mobile solution in separate mobile websites, we saw the arrival of a new concept on the heels of the future-friendly Web movement — responsive Web design. Coined by Ethan Marcotte on A List Apart, responsive design breaks away from creating a different website for each different platform or browser and embraces a one size fits all mantra. Many websites, such as those of Sony and Barack Obama’s presidential campaign, have graciously adopted this water-like design.
Responsive design has now been enchanting us for more than two years, and many of us have started feeling it is the future. But is it really so in all the scenarios? Sure responsive design fits every viewing context, but is it the solution to every mobile need (the ultimate solution, finally)? Let’s find out.
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Just when we thought we’ve got the ultimate mobile solution in separate mobile websites, we saw the arrival of a new concept on the heels of the future-friendly Web movement — responsive Web design. Coined by Ethan Marcotte on A List Apart, responsive design breaks away from creating a different website for each different platform or browser and embraces a one size fits all mantra. Many websites, such as those of Sony and Barack Obama’s presidential campaign, have graciously adopted this water-like design.
Responsive design has now been enchanting us for more than two years, and many of us have started feeling it is the future. But is it really so in all the scenarios? Sure responsive design fits every viewing context, but is it the solution to every mobile need (the ultimate solution, finally)? Let’s find out.
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