Something I hear from a lot of people is that, when choosing typefaces, they go straight to the popular ones because it’s a lot simpler for them. It’s possible that the process of choosing typefaces is complicated and frustrating for a lot of people, so I figure it might be helpful to write up a guide on the best way to do it without exploding. Let us start.
You already know how to choose a typeface
If you’re reading this post then it’s probably safe to assume that you’re someone interested in creating things, or how people create things, or how various forms of art function in general. Typography is an art form like any other medium: it’s composed of various works meant to create ideas that provoke feelings and emotion, contemplation, or discussion.
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