UI Deploy

What makes a great website? There are many ways to measure the effectiveness and quality of a website. Web designers can use a handful of quantitative data that will help them determine if the web design is effective, especially for e-commerce where the added value to a business is measurable. But for any site, one of the most telling signs is user experience.

Web user experience (UX) describes the overall experience of a website visitor. It gives us a glimpse of how they feel when they browse a site. It therefore allows us to check for areas that need improvement.

Which pages produce high exit and bounce rates? Where do visitors spend more time? What pages get the most activity? These are all questions, to which answers are provided by data that we can easily find with an analytics tools — data that will help us fix any design flaws and improve user experience for better results.

Providing great user experience should be the motivating force behind web design.

Websites that offer great user experience tend to outperform others that don’t, simply because they stand out.

Designers need to focus on designs that offer great user experience. Though we can’t manufacture user experience, we can greatly influence the way visitors feel about a website by paying attention to elements like user flow and web posture.

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