E-mail marketing has been very popular in the past ten years and it still is, most likely because of its relatively reduced costs, low amount of work required and quite large potential audience. E-mail marketing is a direct way of sending commercial messages to a group of people by using the e-mail as the main and only channel.
E-mail newsletters are not always sent because a company needs to sell a product, sell ads or request donations, but is sometimes meant to build loyalty, trust and brand awareness.
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E-mail newsletters are not always sent because a company needs to sell a product, sell ads or request donations, but is sometimes meant to build loyalty, trust and brand awareness.
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