Written content is of the utmost definitive importance in all forms of media, giving descriptive and cursory direction and purpose to anything and everything. While text itself need only be legible for it to fulfill its technical and basic purposes, the visual aspect of the manner in which a body of text is presented is of paramount value. The visual appearance of letters, words and ultimately sentences give greater depth and understanding to the message which the text seeks to deliver. This is where the interplay of fonts and typefaces comes in.
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