Design agency iA once famously claimed that web design is 95% typography. When many people think of design, they tend to focus on the visual aspect of the imagery, but it's the presentation of the words and the way written information is laid out that has the biggest impact for many web designs. This is especially true of blogs, where the content is predominantly text. Great design is about serving a purpose – it's about function before form – and in the case of blogs, that means ensuring that the copy is easy to read.
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