It’s all about presentation. Ideas and concepts are great, but mean nothing if they cannot be properly communicated. To help others understand them, we may create prototypes or sketch out an idea to get to a meeting of the minds. Fortunately, in graphic design, we do that by creating mock-ups.
Most times when we create designs, it’s tempting to send a flat graphic, as is, to our client or out to our intended audience. It can work, but it’s much more effective when we have a way for people to actually visualize a design in its intended environment. It’s easier to understand a mobile app when it’s being presented on an actual mobile phone, rather than just a standard graphic in a simple size.
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Most times when we create designs, it’s tempting to send a flat graphic, as is, to our client or out to our intended audience. It can work, but it’s much more effective when we have a way for people to actually visualize a design in its intended environment. It’s easier to understand a mobile app when it’s being presented on an actual mobile phone, rather than just a standard graphic in a simple size.
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