Not long ago, one of the biggest obstacles e-commerce sites faced was convincing customers it was safe to shop online. Fears about identity theft, fraudulent sites, and stolen credit card info were rampant–and the very newness of the sales forum made many would-be buyers suspicious and concerned. Today, however, shopping online has become so commonplace that people no longer think twice about it; and the ease and security of online payment services like PayPal have done much to increase confidence in the online marketplace. But now, in a web landscape rife with opportunities and overflowing with competition, e-commerce sites face a new set of challenges. Understanding what they are, and knowing how to cater to the unique (not to mention constantly changing) expectations of cyber shoppers is the key to doing business on the web today. Here’s what every online business needs to succeed in 2013:
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