A tagline is very often overlooked and omitted from website design and branding, but taglines can make an impact and can help your site and brand with first impressions. It is not by accident that some of the biggest companies in the world have catchy, memorable taglines such as 'Just do it', 'Have it your way', 'The real thing', and 'I'm lovin' it'. I'm sure you know which company owns each of those taglines, if not they are (in the same order): Nike, Burger King, Coca Cola, MacDonalds.
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