If the conversion rate of your e-commerce site is poor, then it is high time that you stop and assess why this is happening. A good e-commerce site should not just attract visitors; it must convert them into customers who will purchase your products. While there are several techniques including ones that have been scientifically proven, a fulfilling shopping experience is what will ultimately lead to better conversions. This essentially translates to designing your e-commerce website from the perspective of your target customers. You need to provide them what they require – an intuitive interface that will allow them to locate the product they need and purchase it with ease. This is the logic that will get your conversion mechanism going and enhance your profitability.
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