Early on, nearly every startup arrives at a crisis.
And I’m not talking about a crisis involving capital or co-founders or legal issues.
I’m talking about the company’s logo.
Most customers won’t think twice about your logo. Unless it’s hideously ugly.
A company’s logo is the front line for the brand. It’s the title of a book, or the name of a hero. Mess it up, and you could be setting yourself up for failure right off the bat.
And I’m not talking about a crisis involving capital or co-founders or legal issues.
I’m talking about the company’s logo.
Most customers won’t think twice about your logo. Unless it’s hideously ugly.
A company’s logo is the front line for the brand. It’s the title of a book, or the name of a hero. Mess it up, and you could be setting yourself up for failure right off the bat.
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