Defining Competitive Evaluations
Definition: Competitive usability evaluations are a method to determine how your site performs in relation to your competitors’ sites. The comparison can be holistic, ranking sites by some overall site-usability metrics, or it can be more focused, comparing features, content, or design elements across sites.
Evaluations can take the form of expert reviews, where an experienced usability practitioner reviews the designs based on her expertise and knowledge of usability, or competitive usability testing, where users complete a set of tasks using 2 or more competing sites.
Definition: Competitive usability evaluations are a method to determine how your site performs in relation to your competitors’ sites. The comparison can be holistic, ranking sites by some overall site-usability metrics, or it can be more focused, comparing features, content, or design elements across sites.
Evaluations can take the form of expert reviews, where an experienced usability practitioner reviews the designs based on her expertise and knowledge of usability, or competitive usability testing, where users complete a set of tasks using 2 or more competing sites.
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