Content full brands are those on which customers need more detail. Whereas with content empty brands, the less customers know the better.
“Researchers reported Tuesday that they have linked 180,000 obesity-related deaths worldwide to sugary drinks, including about 25,000 adult Americans,” USA TODAY wrote in March.
What’s a soft drinks brand to do? Well, firstly you must try and undermine the credibility of the authors. “This abstract, which is not peer-reviewed nor published in a way where its methodology can be fully evaluated, is more about sensationalism than science,” states the American Beverage Association.
“Researchers reported Tuesday that they have linked 180,000 obesity-related deaths worldwide to sugary drinks, including about 25,000 adult Americans,” USA TODAY wrote in March.
What’s a soft drinks brand to do? Well, firstly you must try and undermine the credibility of the authors. “This abstract, which is not peer-reviewed nor published in a way where its methodology can be fully evaluated, is more about sensationalism than science,” states the American Beverage Association.
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