Having users compare, contrast, and choose something from a set of options is one of the highest-value activities performed on the Internet. If people choose correctly, a sale or other desired action may follow. Wrong choice, and you’ll either fail to close the deal or have a dissatisfied customer.
In e-commerce, product choices are typically offered on category pages, sometimes using special comparison tools or overview tables. A classic design mistake is to give overviews that list all product attributes as an undifferentiated mess, even if most values are the same for all or most items
In e-commerce, product choices are typically offered on category pages, sometimes using special comparison tools or overview tables. A classic design mistake is to give overviews that list all product attributes as an undifferentiated mess, even if most values are the same for all or most items
view source
