When displaying search results and category lists on mobile sites & apps, users often simply have no idea where to tap in order to select a given item / product.
Can the entire “element” be tapped? Or is it only the product title? And what about the thumbnail? During the mobile commerce test sessions multiple issues arose as subjects were unsure of where to tap in order to select a given option in a list, what was even “tappable”, and where a link would take them when they tapped an area. Some even got completely stuck and, without knowing how to proceed, were unable to complete their purchase.
Can the entire “element” be tapped? Or is it only the product title? And what about the thumbnail? During the mobile commerce test sessions multiple issues arose as subjects were unsure of where to tap in order to select a given option in a list, what was even “tappable”, and where a link would take them when they tapped an area. Some even got completely stuck and, without knowing how to proceed, were unable to complete their purchase.
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