Crédit Agricole S.A. is the leading customer-focused banking group in France and the second largest in Europe. This article is a responsive web design case study that documents the thought process, implementation and results obtained when Crédit Agricole S.A re-designed their website from a fixed width to one which is responsive. To undergo this transition, the bank engaged Symetria – a Polish agency which provides comprehensive e-business and user experience services. The agency has developed two websites for Crédit Agricole – “Discount Club” and “Join Crédit Agricole.” In both cases Responsive Web Design was applied and assured optimization for all screen sizes.
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