UI Deploy

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Using Word Association to Select Brand Colors

A Discovery News article states that we “like colors that are tied to things that are healthy and promote survival”. In other words, we’re drawn to certain colors because of the positive feelings they give us, and we develop color biases as we experience life. Conversely, we tend to shy away from colors that evoke negative feelings.

This might explain why I’m drawn to oranges and blues (the colors of my alma mater University of Florida), and why I sometimes have trouble with bulldog red and black.

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