Naming a project is always an awful experience.
An earworm that won’t stop tapping your skull from the inside. A tenacious pop jingle with teeth and a paycheck.
As a freelance designer, I do a fair amount of this for clients. Generally, my process has been a garble of notes and trips to thesaurus.com, but lately I’ve noticed a fairly simple pattern emerging, a 3-step framework for cutting through the fog.
An earworm that won’t stop tapping your skull from the inside. A tenacious pop jingle with teeth and a paycheck.
As a freelance designer, I do a fair amount of this for clients. Generally, my process has been a garble of notes and trips to thesaurus.com, but lately I’ve noticed a fairly simple pattern emerging, a 3-step framework for cutting through the fog.
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