Urgh – it’s what we all think when presented with a form to complete, whether printed or online. What is it about forms that make us feel this way? Maybe, the history of being officious and complicated, a drain on our time, and they often make us feel stressed. As forms represent a business or an organisation, all these feelings are subsequently associated with that organisation – not good for customer relations or reputation!
It doesn’t have to be this way. With some time and consideration a form can have the opposite effect – admittedly, rarely a joyous occasion – but forms can be quick and easy to complete, therefore leaving the impression of an organisation who are organised and easy to deal with, building trust and enhancing brand values – great for customer relations and reputation!
It doesn’t have to be this way. With some time and consideration a form can have the opposite effect – admittedly, rarely a joyous occasion – but forms can be quick and easy to complete, therefore leaving the impression of an organisation who are organised and easy to deal with, building trust and enhancing brand values – great for customer relations and reputation!
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