I've often said that most of the value in doing user research is in spending time with users -- observing them, listening to them. This act, especially if done by everyone on the design team, can be unexpectedly enlightening. Insights are abundant.
But it's data, right? Now that the team has done this observing, what do you know? What are you going to do with what you know? How do you figure that out?
But it's data, right? Now that the team has done this observing, what do you know? What are you going to do with what you know? How do you figure that out?
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