Remember when the web design fad was to use two colors, sky blue and lime green? Today the new color is gray, and many of you can’t see it.
Recently I audited a web site that failed color contrasts above the usual one or two that I usually find. The site’s owner went with whatever his hired web designer chose, not understanding what he was paying for was a website most people would struggle to see and use. A bit frustrated with me, he asked why he needed to change the colors to one’s I tested and recommended for him. I explained that for his target user base, which is people of all ages and whose first language may not be English, his web site had to take the needed steps to readable. How can a visitor sign up for something they struggle to see? Why make it difficult to read your content?
Recently I audited a web site that failed color contrasts above the usual one or two that I usually find. The site’s owner went with whatever his hired web designer chose, not understanding what he was paying for was a website most people would struggle to see and use. A bit frustrated with me, he asked why he needed to change the colors to one’s I tested and recommended for him. I explained that for his target user base, which is people of all ages and whose first language may not be English, his web site had to take the needed steps to readable. How can a visitor sign up for something they struggle to see? Why make it difficult to read your content?
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