E-commerce stores have an average abandonment rate of 67.89%, and that’s one scary statistic. Not only that, it’s a frustratingly difficult thing e-commerce store owners have to deal with.
The truth is that abandonment isn’t new. It’s just a new term for rejection. Most reasons for abandonment stem from retailers’ oversights, such as lack of payment options, inadequate security, and incomplete product information.
The truth is that abandonment isn’t new. It’s just a new term for rejection. Most reasons for abandonment stem from retailers’ oversights, such as lack of payment options, inadequate security, and incomplete product information.
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