It’s no secret that many users prefer video to text when it comes to getting a grip on a brand, person or product. From YouTube to Vine, if a picture is worth a thousand words, so is a video. This familiarity with video also means users have much higher expectations of how videos fit into site design. The fallback of the embedded YouTube video just doesn’t cut it anymore. A video needs to be an integral part of the site’s layout. Here are five tips to make sure that your video is an asset to your site.
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