UI Deploy

This article is the second in series of articles on how better understanding your clients. With this series of articles, I hope that by better understanding the client’s business decision-making process that you can increase your profitability.

Graphic designers often view client-conducted research as a black box decision-maker. In many cases, they feel research undervalues their creative contributions. Some of these feelings are appropriate, but by better understanding research quality and its role in decision-making, the graphic designer can provide better solutions and make more profit.