UI Deploy

Upon landing on a website, users evaluate the main navigational options and, based on their information scent, they decide which of these categories is most promising for their current task. At this level, users interested in a specific topic usually don’t care in what format the information will be delivered to them; they are focused solely on finding answers that will address the question they had in mind. For this reason, for sites where the majority of the tasks are topic driven, format-based navigation does not work well at top levels of the information architecture.