view source
How to Use Typography to Align Brand Identity
Selecting the perfect font for promotional materials is a vital aspect of brand identity. Many small business owners and marketing professionals neglect to give proper attention to the fonts they use and how they can help the company or organization connect to its audience. Some don’t realize that slapping a default font onto a logo is like putting your money into savings instead of investing it: you’re playing it safe and you risk losing money by doing so.
Advertisement