UI Deploy

Sixty-two percent of the weight of the web is images, and we’re serving more image bytes every day. That would be peachy if all of those bytes were being put to good use. But on small or low-resolution screens, most of that data is waste.

Why? Even though the web was designed to be accessed by everyone, via anything, it was only recently that the device landscape diversified enough to force an industry-wide movement toward responsive design. When we design responsively our content elegantly and efficiently flows into any device. All of our content, that is, except for bitmaps. Bitmap images are resolution-fixed. And their vessel—the venerable img with its sadly single src—affords no adaptation.