Landing pages are a vital component of virtually any marketing strategy because they allow you to break away from your standard techniques and explore new possibilities for your campaigns. As discussed in a previous article on SitePoint about landing pages, there is a science to creating a solid page, that doesn’t mean you need specialized tools to create these pages for your website.
With the rise of webinars, eCommerce sales, crowdfunding (which requires a unique marketing funnel) and much more, incorporating landing pages into your websites is a vital way to stand out in today’s saturated digital ecosystem.
view source
