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3 Ways In Which Fluency Psychology Will Shake Up Usability Design

As usability professionals, we love to understand what makes a website or interface ‘feel’ right. While usability testing remains an indispensable tool in ironing out our interface’s bottlenecks, new insights into the ways in which people process information are always welcome. What brain circuits are sparked when someone interacts with our work? And how do these processes guide further courses of action?

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