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Why very few companies can pull off a logo redesign like Google’s
September has been the month for logo makeovers. On the first of the month, Google unveiled a major logo change, officially declaring its shift to the sans serif side. On the same day, the Tokyo Olympics announced its decision to scrap its logo, and soon to follow was Verizon’s simplified new mark. Even the real estate firm Cushman & Wakefield embraced a new logo.
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