A recent article in UX magazine offered a psychologist’s perspective on UX design — discussing how considering the way human beings think and work can lead to stronger, more relevant UX design. As always, we’ve culled some of the key insights and suggestions from the piece below.
People don’t want to work or think more than they have to: Use progressive disclosure to offer people a little bit of information at first, allowing them to choose if they want/need additional details. Keep things simple; use research to determine what it is that people really need from the site/experience, and keep the functionality limited to what they need. If it’s overwhelming, most people will walk away. Think ‘ease of use.’
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People don’t want to work or think more than they have to: Use progressive disclosure to offer people a little bit of information at first, allowing them to choose if they want/need additional details. Keep things simple; use research to determine what it is that people really need from the site/experience, and keep the functionality limited to what they need. If it’s overwhelming, most people will walk away. Think ‘ease of use.’
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