We’re dedicated to constantly developing and improving our web apps, so they provide the best experience for citizens and provide the most friction free interaction with government as possible.
One of the key aspects of creating a friction free citizen experience is UX design – making the way users interact as easy and engaging as possible.
So it was great to get to listen to Jason Hreha, co-founder of West Coast Behaviour design company Dopamine, who’s a real UX fiend. Here’s what I learnt – which I’m hoping we can embrace more to improve our apps (even more).
The key thing Jason discussed was the *Fogg Behaviour Model* which states that 3 things need to coincide for behaviour to change:
1. Ability: what can someone do on a website
2. Motivation: how you can drive people to do the things you want them to
3. Trigger: when do you get them to do whatever you want them to do
view post...
One of the key aspects of creating a friction free citizen experience is UX design – making the way users interact as easy and engaging as possible.
So it was great to get to listen to Jason Hreha, co-founder of West Coast Behaviour design company Dopamine, who’s a real UX fiend. Here’s what I learnt – which I’m hoping we can embrace more to improve our apps (even more).
The key thing Jason discussed was the *Fogg Behaviour Model* which states that 3 things need to coincide for behaviour to change:
1. Ability: what can someone do on a website
2. Motivation: how you can drive people to do the things you want them to
3. Trigger: when do you get them to do whatever you want them to do
view post...
