When is an e-commerce shopping cart more than a shopping cart?
Even without dipping into complex issues like PCI compliance, payment processing, analytics, and reporting, selling online requires a stack of systems that aren’t immediately recognizable to the non-technical business owner.
When you think “we need an online shopping cart”, pause to consider the role of each of these systems in your business:
1. Store UI - The User Interface is the equivalent of the layout of a physical retail store. Place a product in the “back corner” of your website and it won’t sell. The store UI is determined by your information architecture and web design.
view post...
Even without dipping into complex issues like PCI compliance, payment processing, analytics, and reporting, selling online requires a stack of systems that aren’t immediately recognizable to the non-technical business owner.
When you think “we need an online shopping cart”, pause to consider the role of each of these systems in your business:
1. Store UI - The User Interface is the equivalent of the layout of a physical retail store. Place a product in the “back corner” of your website and it won’t sell. The store UI is determined by your information architecture and web design.
view post...
