UI Deploy

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Design Stereotypes: Masculine and Feminine Design Techniques

A user’s first impression of your site can be a lasting one.

In the first few seconds, a person decides to stick with your content or move on. They will also make decisions about whether your site fits their needs. And that first impression has a lot to do with sex.

Male and female users often look to the web for different experiences. The look of your site can instantly appeal to one of the sexes or both.

But how to you know? There are commonly held ideas about what appeals to each gender; here we will apply those principles, and even stereotypes, to design theory.

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