Typography is about so much more than just picking a couple of fonts and working them into a design. A designer must understand some of the basic characteristics of type in order to effectively use fonts.
Different typefaces can create very different tones for a project. Think of some of the most-well known logos in the world and how they might be different using another typeface. How might you feel differently about the brand?
A key part of understanding typography is to start with type categories. Typefaces are divided in to several groupings of similar characteristics – Old English, serifs (multiple types), sans serifs, scripts and novelty. Each of these categories can be used for a number of different projects, but some are more universally applicable whereas others are best used sparingly.
view post...
Different typefaces can create very different tones for a project. Think of some of the most-well known logos in the world and how they might be different using another typeface. How might you feel differently about the brand?
A key part of understanding typography is to start with type categories. Typefaces are divided in to several groupings of similar characteristics – Old English, serifs (multiple types), sans serifs, scripts and novelty. Each of these categories can be used for a number of different projects, but some are more universally applicable whereas others are best used sparingly.
view post...
