When considering my topic for the presentation that I gave at the UX STRAT conference in Atlanta, in October 2013—knowing that I would be speaking to an audience of respected peers and industry leaders in the emerging field of UX strategy—it was challenging to add something new or novel to the conversation. So I set out to frame what I have been observing in the UX strategy industry and hearing in conversations with others in the field. My hope was to capture the core, essential elements of UX strategy while, at the same time, not missing anything important. This article is based on that presentation. -
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