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Inspirational Images Should Link to All Depicted Products

Inspirational product images – that is, images of a product in context (such as a lifestyle, usage, or animate product image) – are an excellent way increase the aesthetic appeal of an e-commerce site and the desirability of its products and categories.

Indeed, our research show that bespoke imagery is one of the biggests factors in positively influencing the user’s initial perception of the site

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