There are no silos on the Web. The Web is a network and everything you do has an impact on that network.
Organizations are made of departments and various other units. Each of these units has their own staff, budgets and objectives. They have their own sense of identity and independence. It’s very hard for one unit of an organization to understand how another unit works.
When it comes to the Web, individual units like to have individual websites, or at least their own sections of the website. We once were testing a website and the link “Resources” was causing a lot of confusion. It was a classic dirty magnet link, drawing clicks for the wrong reasons and sending people in the wrong direction.
Organizations are made of departments and various other units. Each of these units has their own staff, budgets and objectives. They have their own sense of identity and independence. It’s very hard for one unit of an organization to understand how another unit works.
When it comes to the Web, individual units like to have individual websites, or at least their own sections of the website. We once were testing a website and the link “Resources” was causing a lot of confusion. It was a classic dirty magnet link, drawing clicks for the wrong reasons and sending people in the wrong direction.
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