Where should you start? There are many UX activities that can help your project start off on the right foot. One of them is competitive usability testing. That is, usability studies of the existing design along with several competitor websites. Resist the urge to jump on your computer and start designing right away.
Even if a redesign (or refresh) is required, don’t be so quick to throw away the existing design. You can learn from it. Use it as a starting point for your new project by gathering user feedback and feeding it into your new design. Before you begin, know how aggressive a change you need. For Agile teams, competitive testing is a worthwhile activity to perform during sprint zero.
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